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dc.contributorToni Carter, tcd0006@auburn.eduen_US
dc.creatorCarter, Toni
dc.creatorSeaman, Priscilla
dc.date.accessioned2014-07-27T22:22:02Z
dc.date.available2014-07-27T22:22:02Z
dc.date.created2011
dc.date.issued2014-07-27
dc.identifier.urihttp://hdl.handle.net/11200/48028
dc.description.abstractThe promotion of services in academic libraries often falls under the purview of outreach. This paper explores a number of questions regarding library outreach, specifically how libraries manage and support the marketing and public relations aspect of their services, resources, and facilities. An exploratory survey of more than 100 academic libraries reveals that the management of outreach often occurs on an informal and ad hoc basis, with only a minority maintaining a dedicated budget or articulated mission statement. Over- whelmingly, campus and library events prove the most popular methods of outreach, although blogs and other Web 2.0 tools trail closely behind. Additional survey questions address the use of dedicated positions and committees, and future efforts planned for outreach. This paper should provide a gauge for libraries in measuring their outreach efforts, while also highlighting topics for further study.en_US
dc.formatPDFen_US
dc.publisherReference and User Services Associationen_US
dc.relation.ispartofReference & User Services Quarterlyen_US
dc.relation.ispartofseries1094-9054en_US
dc.rightsThis article was published as: Carter, T. M., & Seaman, P. (2011). The Management and Support of Outreach in Academic Libraries. Reference & User Services Quarterly, 51(2), 163-171.en_US
dc.subjectacademic librariesen_US
dc.subjectoutreachen_US
dc.subjectmarketingen_US
dc.titleThe Management and Support of Outreach in Academic Librariesen_US
dc.typeTexten_US
dc.type.genreJournal Article, Academic Journalen_US
dc.citation.volume51en_US
dc.citation.issue2en_US
dc.citation.spage73en_US
dc.citation.epage81en_US
dc.description.statusPublisheden_US
dc.description.peerreviewYesen_US


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