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Browsing Department of Marketing by Author "Henderson, Jennifer"
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Communication Alignment in Sales: The Role of Emotional Intelligence
Serviss, Emory; Ledet, Amanda; Henderson, Jennifer (2021-01-13)
Due to the current global COVID-19 pandemic, salespeople are increasingly reliant on technology to navigate the sales process because of restrictions on travel and in-person meetings. The success of the sales encounter is ...
Why does ethical leadership matter? Exploration and future direction for sales research
Serviss, Emory; Henderson, Jennifer; 0000-0001-9594-6488; 0000-0001-6334-911X (2021-09-13)
The purpose of this study is to gain a better understanding of the relationship between ethical leadership and an employee’s work-related attitudes about, and behaviors for, their company. Using social learning theory, ...