This Is AuburnAUrora

Department of Marketing


Recent Submissions

Why does ethical leadership matter? Exploration and future direction for sales research 

Serviss, Emory; Henderson, Jennifer; 0000-0001-9594-6488; 0000-0001-6334-911X (2021-09-13)
The purpose of this study is to gain a better understanding of the relationship between ethical leadership and an employee’s work-related attitudes about, and behaviors for, their company. Using social learning theory, ...

Examining Audience Reaction to B2B Content Marketing Delivered via Social Media 

Cole, James; Serviss, Emory; 0000-0001-9594-6488 (2021-09-10)
Social media provide multiple platforms and tactics to reach business-to-business (B2B) audiences with content they may rely upon to make purchasing decisions. But while content marketing has drawn some academic interest ...

Ethical Leadership and Salesperson Job Performance: The Impact of Remote Supervision 

Serviss, Emory; 0000-0001-9594-6488 (2021-05-05)
Remote salespeople are moving away from in-person interactions and toward using technology to keep in contact with their supervisors. There are ethical perspectives that should be considered in a remote work environment. ...

Communication Alignment in Sales: The Role of Emotional Intelligence 

Serviss, Emory; Ledet, Amanda; Henderson, Jennifer (2021-01-13)
Due to the current global COVID-19 pandemic, salespeople are increasingly reliant on technology to navigate the sales process because of restrictions on travel and in-person meetings. The success of the sales encounter is ...