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Browsing Raymond J. Harbert College of Business by Author "Emory Serviss,"

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Communication Alignment in Sales: The Role of Emotional Intelligence 

Serviss, Emory; Ledet, Amanda; Henderson, Jennifer (2021-01-13)
Due to the current global COVID-19 pandemic, salespeople are increasingly reliant on technology to navigate the sales process because of restrictions on travel and in-person meetings. The success of the sales encounter is ...

Examining Audience Reaction to B2B Content Marketing Delivered via Social Media 

Cole, James; Serviss, Emory; 0000-0001-9594-6488 (2021-09-10)
Social media provide multiple platforms and tactics to reach business-to-business (B2B) audiences with content they may rely upon to make purchasing decisions. But while content marketing has drawn some academic interest ...