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The Management and Support of Outreach in Academic Libraries

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dc.contributorToni Carter, tcd0006@auburn.eduen_US
dc.creatorCarter, Toni
dc.creatorSeaman, Priscilla
dc.description.abstractThe promotion of services in academic libraries often falls under the purview of outreach. This paper explores a number of questions regarding library outreach, specifically how libraries manage and support the marketing and public relations aspect of their services, resources, and facilities. An exploratory survey of more than 100 academic libraries reveals that the management of outreach often occurs on an informal and ad hoc basis, with only a minority maintain- ing a dedicated budget or articulated mission statement. Overwhelmingly, campus and library events prove the most popular methods of outreach, although blogs and other Web 2.0 tools trail closely behind. Additional survey questions address the use of dedicated positions and committees, and future efforts planned for outreach. This paper should provide a gauge for libraries in measuring their outreach efforts, while also highlighting topics for further study. [Abstract from Carter, T. M. & P. Seaman. (2011). The management and support of outreach in academic libraries. Reference & User Services Quarterly: The Journal of The Reference and User Services Association (RUSA), 51(2), 163-171.]en_US
dc.publisherCollege, University, and Special Libraries Division of the Alabama Library Associationen_US
dc.relation.ispartofAlabama Library Association Annual Conventionen_US
dc.rightsCreative Commons-Attribution-NonCommercial-ShareAlike CC BY-NC-SAen_US
dc.subjectacademic librariesen_US
dc.titleThe Management and Support of Outreach in Academic Librariesen_US
dc.type.genrePresentation, Paper Presentationen_US
dc.locationOrange Beach, ALen_US

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