Browsing Department of Marketing by Title
Now showing items 2-4 of 4
Ethical Leadership and Salesperson Job Performance: The Impact of Remote Supervision
(2021-05-05)
Remote salespeople are moving away from in-person interactions and toward using technology to keep in contact with their supervisors. There are ethical perspectives that should be considered in a remote work environment. ...
Examining Audience Reaction to B2B Content Marketing Delivered via Social Media
(2021-09-10)
Social media provide multiple platforms and tactics to reach business-to-business (B2B) audiences with content they may rely upon to make purchasing decisions. But while content marketing has drawn some academic interest ...
Why does ethical leadership matter? Exploration and future direction for sales research
(2021-09-13)
The purpose of this study is to gain a better understanding of the relationship between ethical leadership and an employee’s work-related attitudes about, and behaviors for, their company. Using social learning theory, ...